We are Imerza.
Technologists, Creatives, and Visionaries
Pioneering the future of Real Estate and XR

Transformative Experiential Technology

From Real-Estate Sales/Leasing to Urban Design to XR/Entertainment, Imerza allows creative teams to control the vision when designing, convey the vision when selling, and better execute the vision — providing the highest quality bespoke experiential and simulation tech.

Our Clients


Gary Hoyt, FAIA

Co-Founder & CEO
As the founding Principal of Hoyt Architects, Gary has more than 30 years experience in the design field as an Architect and Urban Designer. Prior to forming his own firm, Gary worked as a design Architect for the internationally recognized firm of Safdie Architects where he was involved in several notable projects such as Cambridge Center and The National Gallery of Canada. Gary co-founded Design Options, one of the first 3rd party programs for AutoCAD dedicated to using CAD as a design tool. After exiting Design Options he founded Hoyt Architects, a leading Florida Architecture & Planning firm, and serves as its President and Design Director. Gary and Dorian Vee partnered in 2015 to create IMERZA.

Dorian Vee

Co-Founder & CTO
Dorian began his career with a background in VFX & CGI. A born entrepreneur, he started his first business at the age of 17 and successfully sold it to a national competitor. From there he went on to become Creative Director of the Village Voice in New York City. While in New York he earned his Masters of Architecture and began developing technology to visualize design. His work has been used on internationally renowned projects from Santiago Calatrava, SHoP, Snøhetta and more. Dorian is one of the early pioneers of real-time visualization used for design. After leaving NYC, Dorian and Gary Hoyt partnered to create IMERZA.