Water Street interactive model integrates both massing and analytics into one single interactive tool by presenting real-time projection mapping with multiple (demographics, transportation, energy modeling, land use, coastal conditions, water, utilities and infrastructure, form and mass, etc.) which explain, educate, document, and present a customizable urban plan to the community and stakeholders where the system is displayed as well as communicated to the community. The tools utilized combine physical models, 3d projection and 2d live screens which surround and immerse the observer into the planned urban environment integrated with real-time content management.